AI Product Studio
Get ahead on AI.
Your people learn AI on their own work. Your slowest workflows get automated. Your expertise becomes a product you can sell. Strategy, engineering, coaching and training, done with you.
Now booking work for 2027
Teams we've worked with
Results / 01
What clients get.
We learn your business first, then build around it. Here's what that looked like for four clients.
- Chartered accounting firm 1 week → hours End-of-year client queries, now semi-automated. AI skills built on the firm's own files, and 50+ staff trained in a half-day. Read more
- Slattery Shipped Australia's first Carbon Index Calculator, live. Product strategy, design and engineering, plus Claude, Claude Design and Copilot training. Read more
- Tier 11 2+ hours Saved every week by one workflow. Built on the day in executive AI training. Read more
- Product Build Day 1 day From Claude Code beginner to a working build. A group build, then one-on-one coaching. Read more
How we help / 02
Four ways to work with us.
We bring deep AI expertise to growth, product, design and engineering, and we do the work alongside your team.
Why traction / 03
AI-native means we build with it every day.
What we recommend to you, we've already used on our own work and shipped in our own products.
- 01
We ship our own AI products.
CtrlAltDebrief goes out every weekday. Sidepress and our AI search agent are in build. Every method we bring to you, we've run on our own products first.
See our bets - 02
We build in the tools you already pay for.
Claude, Claude Code and Cowork, ChatGPT, Microsoft Copilot and Perplexity. We work in them every day, and what we build runs in your stack for your team to keep.
- 03
We pick the model for the job.
We aren't tied to one AI lab, so the choice comes down to your task, your data and your cost.
- 04
We teach what we use.
100+ AI workshops delivered, talks for AWS, Google and MoMA, and founders who shipped product at Atlassian, SafetyCulture, Immutable and hipages.
How we differ
The problem / 04
The technology is the cheap part.
Every owner we meet knows AI matters. The hard part is getting people to use it well, and that has to be led by people who understand it.
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(01)
“We've bought Claude for the team, so they're set.”
A licence gets people logged in. Real use means changing how the work gets done, with training on their own tasks. Without it, usage fades within a month.
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(02)
“Let's get the team trained, and I'll pick it up as we go.”
Your team takes its cue from you. Use AI on your own work first, and you can set the direction and judge what comes back.
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(03)
“Once it's rolled out, the hard part's done.”
Adoption happens in the weeks after rollout: coaching, fixing what's awkward and deciding what comes next.
Speaking & education
- Business NSW
- AWS
- MoMA
- General Counsel Leaders Forum
100+ workshops delivered · Business NSW Regional Leader
Our process / 05
How we work.
The first meeting is about the business and what your people spend the week on. From there we work out what's worth building and build it with you.
How a transformation runsUnderstand the business
What ideal looks like for you, what it looks like today, and the gap between the two.
Work out what's worth doing
Not everything should be automated or built. We look at the work your people do and find where AI will make a real difference.
Build a small version, fast
Something working, in front of real people, within days. Your team sits in on the build so the skill stays with you.
Teach and coach your team
We're educators at heart. We teach your team how it works, and we're honest about what AI can and can't do.
Studio / 06
Co-founded by operators.
Product marketing, product strategy, and engineering, each led by someone who's done it at scale. You'll be talking with our co-founders, the people whose names are on the door.
- Tania Clarke
GTM, Branding & Design
Fractional product marketing lead with 12+ years in high-growth B2B SaaS. Positioning, user research and go-to-market.
- Elizabeth Griffiths
Product Strategy & Design
AI product leader with 19+ years across product and marketing, from Ogilvy & Mather to Immutable, and a GAICD-qualified former CPO and CEO. Has run product for a regulated fintech and built AI products end to end.
- Kailash Chandrasekaran
Engineering & Product
Engineer with 16+ years across B2B SaaS, data platforms and AI. Founding engineer at Exotel, then engineering and product roles at hipages, Nearmap and Immutable. Builds end to end, from AI agents to the products around them.
Where we work
Remote by default. In person in , , and .
FAQ / 07
Questions, answered.
Who do you work with?
Business owners and their leadership teams, mostly at services firms. Most start by getting their leaders trained in AI, then bring their teams in. From there, some ask us to build internal tools for the way they work, and some turn what they know into a product they can sell.
Where does a relationship usually start?
Most clients start with coaching for their leadership team. Once the leaders are using AI on their own work, we train their teams. Some go on to build internal tools or a product with us. You can start wherever makes sense for you.
Who actually does the work?
Experienced senior operators, led by our co-founders. Tania leads GTM, branding and design, Elizabeth leads product strategy and design, and Kailash owns engineering and product end to end. Between them, 45+ years of senior operator experience at Atlassian, SafetyCulture, Immutable, Campaign Monitor, hipages and more.
What happens to our data?
Your files stay in your own Microsoft 365 or Google accounts. We work with the access you give us, sign an NDA before we start if you want one, and nothing you share is used to train AI models.
Do you train teams on Microsoft Copilot?
Yes. If your business runs on Microsoft 365, we train your team on Copilot inside the apps they already use: Outlook, Word, Excel and Teams. We also train on ChatGPT, Claude and Perplexity, and we'll recommend whichever fits the work. See our Copilot training: two 75-minute sessions, virtual or in person in Brisbane, Gold Coast, Byron Bay and Sydney.
Do you do one-off projects or ongoing work?
We do both. Some clients come to us for a single build or a training day, and others keep us on to help them month to month.
Book / 08
Book a call.
Grab a time that suits you. Fifteen minutes to talk through where you're at and whether we're a fit.
Booking not loading? Open the calendar in a new tab, or send us a message.
Ready when you are
Tell us where you're stuck.
Book a 15-minute call. We'll talk through which way in fits (transformation, engineering, coaching or training), and you decide. Free, no pressure.
Now booking work for 2027