Tania Clarke
Co-founder · Engagement Lead & GTM
Previously
- Atlassian
- Qwilr
Fractional product marketing lead with 12+ years in high-growth B2B SaaS. Positioning, user research and go-to-market.
AI product studio · Australia
We build AI products from your firm's own expertise.
We help Australian professional services and business owners get their people using AI on real work, and turn their expertise into agents and products they can run or take to market. An AI product studio co-founded by operators from Atlassian, SafetyCulture, and Immutable.
AI-native · Australian · founder-led
45+ years
Combined senior operator experience across Atlassian, SafetyCulture, Immutable, Campaign Monitor and Hipages.
3 ways to work with us
Coach your leaders, train your teams, or build the product. The same co-founders across all three.
100% senior
Co-founder-led, with senior people on every engagement.
The problem / 02
We see this everywhere.
Stuck between AI ambition and AI in production.
-
(01)
Leaders know it matters but haven't changed how they work.
-
(02)
Teams have sat through the training but haven't built anything with it.
-
(03)
The team chats with AI every day but hasn't handed it any real work yet.
Capabilities / 03
c.
From your expertise to a working product.
We build the products with you, and leave your team able to run and extend them. Start with the build or start with the team.
01
AI executive coaching
We sit beside your leaders and make AI part of how they actually work and decide. Usually where the relationship starts.
02
AI training & build days
We get your whole team building in a day. Real tools, real workflows, and something that works before they go home, with engineers in the room when it breaks.
03
Product studio
We ship AI products, from agents and internal tools to the AI workloads behind them, and take them to market.
The build / 04
s.
A product the market already wants.
You get a product proven in market before the build starts, shipped and launched by one senior team. We put real demand in front of real buyers first, so engineering goes into something people will actually pay for.
Inside the product studio 01
Market testing
Whether the market actually wants it. Real money in front of real buyers, with a clear read on whether to keep going.
02
Product strategy
Turning that signal into a v1 worth shipping, including business model and pricing.
03
Design
The product experience, designed properly and built in from the start.
04
Engineering
Senior engineering that ships your v1.
05
Launch & go-to-market
Positioning, messaging, and the launch itself. Your product arrives with the story that sells it.
Process / 05
p.
How it works.
A clear path from first call to shipped product.
- 01
Book a 30-minute call.
We find the right way in: coaching, a build day, or a market test. Free, no obligation.
- 02
Start the work.
Real work from day one, with the co-founders on it. No long ramp.
- 03
See results.
Something concrete you can point to, fast.
- 04
Go deeper.
Coaching grows into team training and build days. Build days grow into product work.
- 05
Build the bet.
The same senior team ships it, from first market test to launch.
Studio / 06
w.
Co-founded by operators.
Product marketing, product strategy, and engineering, each led by someone who's done it at scale. You'll be talking with our co-founders, the people whose names are on the door.
Elizabeth Griffiths
Co-founder · Product Strategy & Design
Previously
-
-
-
-
- Campaign Monitor
-
- Haast
-
AI product leader and former CPO at Haast. 19+ years across product and marketing.
Kailash Chandrasekaran
Co-founder · Engineering
Previously
Product and engineering leader with 16+ years, ex-Immutable and hipages. Builds end to end, from AI agents to the products around them.
Fit / 07
f.
Not for everyone. By design.
The studio is right for you if
- You're a leadership team that wants AI to change how you actually work, not just something you talked about in an offsite
- You're a bank or financial institution that needs AI deployed safely
- You're a funded founder who wants a senior team to build and launch with, not a contractor to manage
- You want one team that owns the outcome from first market test to shipped product
Not right for you if
- You're after a long-term staffing arrangement or a large team scaled up quickly
- You need ongoing support or maintenance of existing systems, rather than building something new or lifting your team's capability
- You want to hand the work over and check in monthly; we work closely with your team, so it does need some of their time
- What you really need right now is funding or a co-founder, not a build partner
FAQ / 08
q.
Questions, answered.
Who do you work with?
Two kinds of client. Executive teams and enterprises, including banks and financial institutions, who want to make AI real for their leaders and teams. And funded founders who want a senior team to build and launch with. The same studio serves both, because coaching the people and building the product are the same problem from two ends.
Where does a relationship usually start?
For enterprises, usually with executive coaching. It's the lowest-risk way to see how we work. From there it tends to open into team build days and then product work. Founders often start with a short market-testing engagement. You can come in at any point.
Who actually does the work?
Your co-founders, directly. Tania leads positioning and GTM, Elizabeth leads product strategy and design, and Kailash owns engineering end to end. Between them, 20+ years of senior operator experience at Atlassian, SafetyCulture, Immutable, Campaign Monitor, Hipages and more.
What do you mean by safe AI for banks?
For banks and financial institutions, deploying AI is a trust question: who controls the model, and what happens to your data. We're not tied to one frontier model, so we choose the right tool for the job rather than the one we happen to sell. We prove we can do it by doing it, then stay on for the bigger build.
Do you do one-off projects or ongoing work?
For builds, one senior team owns the whole path from market test to launch. Coaching and training can be a focused engagement or an ongoing program. We scope it to what you actually need.
Book / 09
b.
Book a call.
Grab a time that suits you. Thirty minutes to talk through where you're at and whether we're a fit.
Booking not loading? Open the calendar in a new tab, or email hello@gettraction.studio.
Ready when you are
Tell us where you're stuck.
Book a 30-minute call. We'll talk through which way in fits, coaching, training, or a build, and you decide. Free, no pressure.
Book a call